Management Foresight Founder Ujjwal Sinha to speak at the Society of Cosmetic Chemists Annual Meeting in New York, NY on December 11, 2017
Conference Details: www.scconline.org/annualmeeting2017
Analytics/AI Case Studies from the Retail/Consumer Sectors – Abstract
Dr Ujjwal Sinha, Founder and CEO, Management Foresight
These days, most companies in the corporate world realize the importance of data-analytics/machine-learning/AI, and many have made significant investments in recent years. However, how do you truly realize the full value of your investments? How can data analytics shape how businesses are run going forward? In this discussion, we will touch upon how you connect the dots between your business problems and data analytics. We will explore this topic with the help of four case studies where analytics was used to produce superior business results: Voice of the Customer, Loyalty Measurement, Marketing Mix Optimization, and Customer Churn. We will also touch upon talent requirements for companies in the B2C sectors to succeed in the world of data analytics.